Short-form ad hook guides
Everything here is about the first line of a product video: how to write it, how to tell a good one from a flattering one, and how to stop rewriting the same opener for the ninth time. Written for people who sell things and have to make the ad themselves.
Amazon product video script
A beat-by-beat script template for a listing video, including what changes because the viewer is already on your product page.
Hook formulas that stop the scroll
Twelve fill-in patterns with worked examples, what each one suits, and how each one fails.
How to test ad hooks before you spend
Five cheap ways to choose between openers before you pay for reach, and the specific thing each one can and cannot tell you.
How to write a hook for a product video
Start from the objection, not the product. A five-step method for writing an opener, plus the four mistakes that make most of them forgettable.
Instagram Reels hooks for ecommerce
What changes when the same opener runs on Reels: the loop, the cover frame, the muted first second, and worked examples.
The first 3 seconds of a TikTok ad
A frame-by-frame account of the opening window: what to say, what to show, what to put on screen, and the four ways it gets wasted.
TikTok ad script template
Six beats with word counts, a fully filled-in 30-second example, and the three edits that fix most first drafts.
TikTok hook ideas for product videos
Thirty openers grouped by the job they do, with the product type each suits and the trap that comes with it.
UGC hook examples
The difference between a brand opener and a creator one, with worked examples and the delivery notes that make them land.